The more days that pass into my indie writing adventure, the more it becomes normality. Acclimatising to something is, I think, the beginning of becoming good at that thing. My normal is now typing, as I am now, in my spare time. Sometimes it’s while I’m out at work, waiting for a client to land or eat or meet or simply exit their house. Habits are forming.
A big part of what I do is promote myself. In fact, a few weeks ago, my managing editor told me that up to 80% of what I should be doing is promoting myself, with the remaining time taken up with writing or editing. I’d say, at the moment, that figure is closer to 70%.
I think that there is often a general distaste among ‘serious’ lit-fic writers with regard to platforms like Twitter or Instagram. I think when anyone starts out with an idea of being a writer they often have a romanticised picture in their head of the suffering, lone wolf toiling over a typewriter.
As an indie writer I have to throw off these kinds of ideas. I have to engage with the world; it is essential that I recognise the power of social media. So how am I going about that?
Let’s for a minute ignore the blogging (I’ll tackle that another time), the vlogging (I’ve still got a loooong way to go), Twitter (appears to be just a large amount of people being horrible to each other), Facebook (not convinced of the reach) and concentrate on Instagram.
Like anything we can approach the basic needs and consequent successes are just a set of problems to grind away at. I’m still new, but here’s five tips I think are helping me to break down the social media dark art.
i – Work out when to post.
It’s relatively easy to research the best times to post. Googling ‘best times to post on Instagram (or any other platform, for that matter) will give you the following:
Note that these are times that people tend to get up for the work day, have lunch from the work day and get home from the… you get the picture. Social media isn’t life, it’s a distraction. Build your strategy around that.
ii – Do your homework on hashtags that relate to what your posting.
Yesterday, on my to do list I wrote, ‘research hashtags relating to three types of posts’. I then started a notebook for this singular purpose. There’s a picture of it at the header of this post. Here’s a look inside:
It’s clear to me that the most successful social media people have a very clear strategy with regard to what types of posts they do. Types? Well let’s break that down into three examples using the three hashtags from my notebook.
By using the search function in Instagram you can find people using these tags. Here’s what it looks like on my phone app:
Who are the most popular accounts? What other tags are they using in conjunction with the one you’re researching? As you can see in the screen shot, across the top of the search results page, Instagram will show other tags related to the one you’ve searched. This is super handy. Don’t be afraid to use more than a few. The more you do, the wider the reach of the post.
iii – Get Involved
I have now got to a point where I habitually check Instagram. I scroll and ‘like’ the posts that the people I’m following are producing. I don’t, however, ‘like’ all of the posts. It’s exhausting to the critical thinker in all of us to just ‘like’ everything. Don’t be afraid to be discerning. You need to retain as much inner integrity as possible. It’s so important.
iv – Don’t drink and post
Just like you, I’m an idiot when I’m drunk. Ever been to a pub where everyone is a few drinks ahead of you? Or even, met someone who’s drunk and you’re stone cold sober? You know it’s rubbish, I know it’s rubbish. Don’t subject drunk you on the world. You’re not as funny as you think you are and despite what you think at the time, it’s not a good idea to do anything online with strangers. In fact, let’s make that a general rule for alcohol: Pissed? Don’t do that thing with a stranger.
v – Keep it to yourself
Been out to dinner with someone who can’t stop looking at their phone? Or to the pub? Or trying to have a conversation with someone concurrently managing their Twitter feed? We’ve all been that person, and most of us have been that other person who is distracted by the shiny bright thing in their pocket. Don’t do it. Stop it right now. Find the time to build habit outside of your social life. Remember, the Universe is vast, cold and uncaring. What we have is each other. Let’s make the most of that.
Now that wasn’t so bad? Was it? Normal culture bollocks will resume next week. Until then come find me on my Instagram account @puzzlewriter. Give it a like, or a follow, or don’t. Whatever you feel.