I think one the greatest difficulties we have as creative individuals, idealists or just people in the world, is the illusion created by publically successful people that thier fortune has come to them only through hard work, that they are just like you and me. I call this the Ethic Of Ease.
We see Bill Gates or Mark Zuckerberg in a tee-shirt and we think, he’s just like us. Look, he doesn’t look odd or formal or overly disciplined or obsessive at all – he has a tee-shirt on. He’s easy about his success.
The truth is, though, we often forget in the face of corporate PR something that we instinctively know:
these images are an illusion.
We know that getting up in the morning is sometimes hard; that for some of us it is an achievement to make it into work everyday looking presentable, not having made a total mess of ourselves just getting there. We know that if we want to create things to push into the world we often have to hold a job down and spend our spare time (when we should probably be sleeping or interacting with our fellow human beings) creating. It’s my day off today, by the way.
I know this. We know this.
So let’s approach it from a different angle.
Who is your hero? Who is your master? What are you creating today? What are you striving to achieve?
Last week I discovered, got obsessed with, decided I didn’t like, and then came back to Casey Neistat. If you haven’t been introduced, Casey makes a vlog almost daily. It looks great, often has a story structure to it and uses New York City, his studio, even his equipment and the various people in his life as background characters that keep the viewer engaged in a large, living, breathing world.
Now, as you know I’ve been doing a vlog of my own, and boy, oh boy, does it suck. It is, however, always under constant review and improvement. This is how we do things. We create, review, then improve. It’s the best way forward. As part of this review process I’d spent quite a bit of time looking other vloggers up. Here’s an Australian writer/reader, here’s an English, Bristol-based, Cystic Fibrosis sufferer, and here’s Casey.
So let’s go back and see how it went down.
I typed ‘vlog’ into YouTube and Casey appeared right at the top. With seven million subscribers and hundreds of videos this man looked very much like the gold standard of vlogging.
So I started watching. I started here. A vlog entitled The First Day Of Summer. I loved it. Particularly because it states at the end that the whole piece had been created on a smartphone. I was in. I create on a smartphone, using a free editing app that constantly crashes. Seeing this vlog added a bit more strength to keep trying.
I then started watching his daily vlogs. My goodness do they look good. Great editing, a cheeky sense of humour and a good ability to make fun of himself, to appear like you and me. The more I watched the more I felt I too, could create something not a million miles from it.
Then the thinking started. I started to notice just how much effort actually goes into these vlogs. How possessed the man is with his schedule, how tired his wife constantly looks, and vigorous, how abnormally full of energy the man is. In short Casey Neistat is not a normal human being. He is highly capable, hugely energetic and very, very hard working. That illusion of ease came creeping back and I was not happy to see it. A particular underlining of what I was beginning to suspect came in the form of this rather well articulated video essay from the ever excellent NerdWriter.
For a couple of days I began to resent Neistat. Then I went back to the source material. I still enjoyed it, and I still recognised it as a gold standard.
I realised that I’m not going to be able to replicate what he does, but I can learn from it.
We’re often made to feel inadequate in the face of the high achievers and the elite creators of this world. Stop comparing yourself and instead, think about what you can learn from them.
Casey’s take is below.